Filters
05
Brand Awareness & Usage Funnel
The conversion ladder for the five sauce brands. AlWalimah trails Maggi and Goody on awareness, but the gaps narrow, and on most-often use it is already within striking distance.
Top of mind
QUA5 · first brand named · base 914
AVG5.6%
1
Goody
22.0%
+16.4pp
2
Maggi
18.1%
+12.5pp
3
Almarai
7.9%
+2.3pp
4
Al Alali
5.5%
-0.1pp
5
Al Walimah
4.2%
-1.4pp
6
Esnad
2.6%
-3.0pp
7
Saudia
2.5%
-3.1pp
8
Luna
2.1%
-3.5pp
9
Freshly
1.9%
-3.7pp
10
Nadec
1.5%
-4.1pp
11
Americana
1.5%
-4.1pp
12
Heinz
1.4%
-4.2pp
13
Knorr
1.1%
-4.5pp
Total spontaneous recall
QUA5 · all mentions · base 914
AVG8.9%
1
Goody
35.0%
+26.1pp
2
Maggi
30.4%
+21.5pp
3
Almarai
15.4%
+6.5pp
4
Al Alali
14.4%
+5.5pp
5
Al Walimah
9.6%
+0.7pp
6
Saudia
8.8%
-0.1pp
7
Esnad
8.1%
-0.8pp
8
Freshly
7.0%
-1.9pp
9
Knorr
6.0%
-2.9pp
10
Nadec
5.9%
-3.0pp
11
Americana
4.5%
-4.4pp
12
Luna
3.7%
-5.2pp
13
Heinz
3.3%
-5.6pp
14
Puck
2.1%
-6.8pp
15
Rana
1.8%
-7.1pp
16
Sunbulah
1.5%
-7.4pp
17
Mehran
1.3%
-7.6pp
18
Sorrah
1.0%
-7.9pp